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![]() Homepage Guiding Beliefs Secret To Our Success Our Systematic Approach Introduction to Sales Organization Development How We Improve Sales Processes 12 Steps To Profitable Sales Growth ![]() Need Help?
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![]() The 8th Component Selling Skills StrategyAn Effectively Designed & Implemented
Listen! The Most Profitable Tip You Could Receive "To Listen" If You Were The Prospect … Listen To Your Salespeople And Then Ask Yourself … If You Were The Prospect Would You Trust To Provide A Complex Solution Based On The Questions Listen For Rattling … Listen To Whether That May Not Or To Uncover Areas of Pain Listen For Value… Listen To Whether Your Salespeople How They Can Help Improve And Listen For Understanding Listen To Whether Each Customer’s Unique Situation By Matching The Specific Value Received And In The Process People Love To Hear Stories Listen For Stories… Stories Replace With An Intelligent & Thoughtful So Think About Your Company Has Experienced Listen For Emotion … Emotion Sells … Logic Justifies Emotions Play A Critical Role And Aligning With Customer Needs Is One Of The Most Listen Not Only To Your Salespeople Listen To Your Customers Listen For New Solutions … Listen To Your Sales Team And In Doing So … That Lead Profitable Enterprises That Meet Future At High Margin Listen For The Answers … As You Listen To Your Salespeople You’ll Hear The Answers You Hear Being Asked And You Can Hear Your Customers If You'll Just Take The Time.... Commonly Answered Questions Customer Acquisition Questions Why Didn’t Our Marketing Program Work? Why Didn’t We Get The Return We Expected? What Do We Try Next? Are Our Prices Competitive? How Do We Drive More Sales To Our Website? Are Our Salespeople Asking For Referrals? Customer Retention Questions How Do Our Customers Feel About Our Offerings? Why Are We Losing Customers? What Can We Do To Retain How Do We Increase Our Value To Our Customers? What Do Customers Like About Our Competitors? What Frustrates Customers Most About Us? What Would Customers Like For Us To Do Better? What New Challenges Are Our Customers Facing? Customer Development Questions Are We Probing For New Customer Problems? What New Problems Could We Profitably Solve? Are We Aware Of Our Customer’s Subsidiaries? Are We Aware Of All Key Decision Makers? Are We Aware Of Our Customer’s Competitor Questions Who Are Our Top Competitors In Each Channel? How Do Our Solutions Compare How Do Our Prices Compare To Our Competitors? How Do Our Services Compare To Our Competitors? How Does Our Customer Service Compare? For Obvious Reasons Listening Is Our #1 Tip Conduct Taping & Review Sessions Profitable Sales Tip #2 A 2nd Profitable Idea Then Have Your Send The Tapes Home Then Have The To Share Their Feedback Try Adding A Taping Process The 3rd Most Profitable Tip You Can Learn A Lot Profitable Sales Growth Lies You Don’t Find You Find You Find And You Find Leverage Business Intelligence Business Intelligence Is “The Key” With the There’s No Reason An Without Questions To Use In Analyzing Cold Call Questions Is This A Target Prospect Account? What Do you Know About The Account? Is The Profile Accurate In Our CRM Database? Who Is Your Target Contact? How Did You Identify The Contact? What Do You Know About The Contact? What Is Your Purpose For Calling Today? What Information Are You Pursuing? What Will You Do With The Information? Do You Have This Information Documented? Pending Opportunity Questions Who Are The Decision Makers Involved? What Are Their Titles? What Are Their Roles In This Opportunity? Is This Opportunity Budgeted? Was The Opportunity Put Out To Bid? Did They Send Out An RFQ or RFP? Who Are The Competitors? What Is The Customer’s Main Need? What Solution Are You Proposing? Why Did You Select This Solution? What Are The Competitors Proposing? When Is The Bid Due? When Will A Decision Be Made? How Will We Be Notified? Active Customer Questions What Products & Services Are They Using? Where Are They Using Them? What Are They Using Them For? How Happy Are They With Our Products? What Don’t They Like About Our Products? How Do They Feel About Our Support? Who Are Our Competitors? Why Did They Choose Us Over Them? Is This The Parent Company? Are There Other Affiliated Companies? Are The Affiliated Companies In Our DB? Are Any Of The Affiliated Accounts Active? Has Each Affiliated Account Been Contacted? When Did You Last Ask For A Referral? Is Your Referral Request Documented? Listening & Note Taking Skills Are Your Salespeople Observe The Notes While Your Prospects & Customers It’s Hard To Meet A Need Skill & Commitment As You Observe Your Salespeople Are Your Salespeople To Connect With Your To Earn The Right They Are Facing And How Your Company's Solutions How To Develop & Maintain Summary 1) Focus On Key Areas Of Customer Interest 2) Use Testimonials, Case Studies & Referrals 3) Focus Solely On Benefits That Are Targeted 4) Produce A Sense Of Urgency 5) When The Prospect Is In Agreement Ask For The Sale! ![]() Looking For Ways To Increase Let Us Custom Design A Profitable That Will Meet The
7 Steps to Profitable Sales Growth 1. We'll Analyze 2. Using Industry Benchmarks - 3. We'll Provide You With
Of The "Incremental" Achievable By Implementing 4. Leveraging Our Library We'll Custom Design Tailored To The Unique Business 5. We'll Implement And Provide 6. Using Our Patented
We'll Continually Monitor To Ensure Continuous Profitable 7. We'll Guarantee You Achieve |
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