LinkedIn / Social Media - Lead Generation System
How Our LinkedIn Social Media “Lead Generation System” Works
Over the past 3 years Outbound Excellence has developed a LinkedIn Social Media – Thought Knowledge / Lead Generation System that has been implemented in 181 business-to-business organizations across North America and Europe.
Outbound Excellence: Step-By-Step Roadmap to Success
Below we have organized the tasks that any B2B organization can follow systematically, purposefully, with understanding, and with a high probability of success, to develop a Social Media System that will establish their organization as a thought leader in its industry and generate a steady stream of targeted sales leads.
Why Give Away Our Revenue Generating Secret!
Three years ago we discussed sharing our formula for success publicly. Without exception we were told that would be crazy. If we gave away our secret formula companies would develop and implement our LinkedIn Social Media Sales Growth System on their own, and our competitors would copy it and compete against us using our own efforts.
We did it anyway. What we discovered is that very few organizations have the knowledge, expertise and bandwidth to develop an effective Social Media Thought Knowledge / Lead Generation System on their own. Those that do develop systems on their own discover that it is a very complex and time consuming task. As a result, many organizations that do try and develop our system on their own eventually reach out to us for our knowledge and support.
We also discovered that most of the companies that tried to copy our offering … failed. They failed because they were unwilling to do the hard work to understand how a LinkedIn Social Media System really works, and as a result they were unable to compete with us in terms of value. So in the end, it was a win for us and our customers.
Secret to Social Media Success
So below is the exact set of tasks required to build a Social Media System that will maximize a business to business organization’s ability to establish itself as a thought knowledge leader and generate a profitable new revenue stream. Whether you build it on your own, or seek our services, it is the same roadmap and compass used to reach the highest level of Social Media Success.
Social Media System – Applications:
The foundational component to building a Social Media – Thought Knowledge / Lead Generation System is LinkedIn. LinkedIn, for a business-to-business offering will generate about 80% of social media generated new sales opportunities.
However, there are a number of secondary applications that serve as catalysts to develop the LinkedIn application into an effective thought knowledge / lead generation “system.” The applications include:
Acquires prospects and carries thought knowledge
Secondary source but does provide additional awareness
Automatically acquires thought knowledge for social media posts
Automates thought knowledge posts to your social media network
Screen Recorder 4:
Records Video of PC screen and audio with one key stroke
Houses videos for easy linkage and embedding / Provides significant SEO
Houses thought knowledge on your site vs third party sites keeping your branding and value vs a 3rd party’s, at the top of your prospect’s mind
Adds a sales lead inquiry form to all thought knowledge posts
Social Media: Importance of Understanding – “It’s A System”
The most important point to remember when building or developing your social media is that
“Social Media – To Work Effectively – Must Be Developed as a “System.”
Social Media Components:There are hundreds of social media applications and services on the market. In order for any of these applications to establish thought knowledge leadership and to generate sales leads requires the effective integration of a select number of these applications along with the effective executive of a set of pre-defined tasks.
Weakest Component + Capacity for Error = Minimal ROI
In short, social media is not an application, it’s a system. And a system is only as good as its weakest component. Therefore, there is enormous room for error in developing a social media system and the reason why the vast majority of social media systems result in minimal ROI.
Developing: LinkedIn Social Media – Thought Knowledge / Lead Generation “System”
If you are ready to build or develop a social media system, or if you are simply interested in what is involved in the process, below are the exact components and tasks that comprise a LinkedIn Social Media System that effectively establishes a company as a Thought Knowledge Leader and Creates a Social Media Revenue Stream.
LinkedIn / Social Media - Lead Generation System
Outbound Excellence’s: LinkedIn Social Media “System”establishes thought knowledge leadership and generates a steady stream of new sales opportunities. Our system includes 11 distinct components and requires the effective execution of up to 100 individual tasks.
Below is an overview of Outbound Excellence’s LinkedIn Thought Knowledge / Lead Generation “System” followed by a detailed description of how to develop and implement each component to establish your company as a thought knowledge leader and to develop a new revenue stream.