LinkedIn / Social Media - Lead Generation System

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How Our LinkedIn Social Media “Lead Generation System” Works

Over the past 3 years Outbound Excellence has developed a LinkedIn Social Media – Thought Knowledge / Lead Generation System that has been implemented in 181 business-to-business organizations across North America and Europe.

Outbound Excellence: Step-By-Step Roadmap to Success

Below we have organized the tasks that any B2B organization can follow systematically, purposefully, with understanding, and with a high probability of success, to develop a Social Media System that will establish their organization as a thought leader in its industry and generate a steady stream of targeted sales leads.

Why Give Away Our Revenue Generating Secret!

Three years ago we discussed sharing our formula for success publicly. Without exception we were told that would be crazy. If we gave away our secret formula companies would develop and implement our LinkedIn Social Media Sales Growth System on their own, and our competitors would copy it and compete against us using our own efforts.

We did it anyway. What we discovered is that very few organizations have the knowledge, expertise and bandwidth to develop an effective Social Media Thought Knowledge / Lead Generation System on their own. Those that do develop systems on their own discover that it is a very complex and time consuming task. As a result, many organizations that do try and develop our system on their own eventually reach out to us for our knowledge and support.

We also discovered that most of the companies that tried to copy our offering … failed. They failed because they were unwilling to do the hard work to understand how a LinkedIn Social Media System really works, and as a result they were unable to compete with us in terms of value. So in the end, it was a win for us and our customers.

Secret to Social Media Success

So below is the exact set of tasks required to build a Social Media System that will maximize a business to business organization’s ability to establish itself as a thought knowledge leader and generate a profitable new revenue stream. Whether you build it on your own, or seek our services, it is the same roadmap and compass used to reach the highest level of Social Media Success.

Social Media System – Applications:

The foundational component to building a Social Media – Thought Knowledge / Lead Generation System is LinkedIn. LinkedIn, for a business-to-business offering will generate about 80% of social media generated new sales opportunities.

However, there are a number of secondary applications that serve as catalysts to develop the LinkedIn application into an effective thought knowledge / lead generation “system.” The applications include:

  • Twitter:

    Acquires prospects and carries thought knowledge

  • Facebook Page:

    Secondary source but does provide additional awareness

  • RSS Feed:

    Automatically acquires thought knowledge for social media posts

  • Hootsuite:

    Automates thought knowledge posts to your social media network

  • Screen Recorder 4:

    Records Video of PC screen and audio with one key stroke

  • YouTube:

    Houses videos for easy linkage and embedding / Provides significant SEO

  • WordPress Blog:

    Houses thought knowledge on your site vs third party sites keeping your branding and value vs a 3rd party’s, at the top of your prospect’s mind

  • Wufoo:

    Adds a sales lead inquiry form to all thought knowledge posts

Social Media: Importance of Understanding – “It’s A System”

The most important point to remember when building or developing your social media is that

“Social Media – To Work Effectively – Must Be Developed as a “System.”

Social Media Components:

There are hundreds of social media applications and services on the market. In order for any of these applications to establish thought knowledge leadership and to generate sales leads requires the effective integration of a select number of these applications along with the effective executive of a set of pre-defined tasks.

Weakest Component + Capacity for Error = Minimal ROI

In short, social media is not an application, it’s a system. And a system is only as good as its weakest component. Therefore, there is enormous room for error in developing a social media system and the reason why the vast majority of social media systems result in minimal ROI.

Developing: LinkedIn Social Media – Thought Knowledge / Lead Generation “System”

If you are ready to build or develop a social media system, or if you are simply interested in what is involved in the process, below are the exact components and tasks that comprise a LinkedIn Social Media System that effectively establishes a company as a Thought Knowledge Leader and Creates a Social Media Revenue Stream.

LinkedIn / Social Media - Lead Generation System

Outbound Excellence’s: LinkedIn Social Media “System”establishes thought knowledge leadership and generates a steady stream of new sales opportunities. Our system includes 11 distinct components and requires the effective execution of up to 100 individual tasks.

Below is an overview of Outbound Excellence’s LinkedIn Thought Knowledge / Lead Generation “System” followed by a detailed description of how to develop and implement each component to establish your company as a thought knowledge leader and to develop a new revenue stream.

  • 1)LinkedIn: Personal Profile
    • Establishes Personal Awareness
    • Establishes Personal Credibility
  • 2)LinkedIn: Company Profile
    • Establishes Company Awareness
    • Establishes Company Credibility
  • 3)LinkedIn: Contacts
    • Your Contacts Are Your Future Prospects
    • Your Prospects Are Your Future Customers
      • Email / CRM / Tradeshow / 3rd Party Lists
      • LinkedIn People Search
  • 4)LinkedIn: Company Group
    • Establishes Credibility
    • Communicates Thought Knowledge / Value
    • Generates Sales Leads
  • 5)LinkedIn: 3rd Party Groups
    • Provides Access to Target Prospects
    • Communicates Thought Knowledge
    • Increases LinkedIn Prospect Contacts
    • Generates Sales Leads
  • 6)Thought Knowledge Leadership – Development
    • Key To Generating Social Media Sales
    • Internally Generated
    • Externally Obtained
      • 3rd Party / RSS Feeds
  • 7)Thought Knowledge – Hosting
    • LinkedIn Company Group
    • WordPress Blog
  • 8)Thought Knowledge – Communication
    • Conveys Value
    • Establishes Thought Knowledge Leadership
    • Differentiates You From Your Competition
    • Generates Inquires
    • Creates New Revenue Opportunities
  • 9)Call To Action
    • Invite Prospects To Learn More
    • Ask If Prospects Have Questions
    • Reinforce Your Value
    • Offer A Free Consultation
  • 10)Quick and Easy Inquiry Form
    • Include An Automated Inquiry Form To Posts
    • Make Inquiry Forms Quick and Easy
    • Eliminate Squeeze Pages and Email Inquiries
    • Receive Immediate Email and Text Notification of Inquiries
  • 11)Immediate Follow-Up Strategy
    • Have An Effective Follow-Up Plan
    • “Call” Follow-Up Within – 1 Business Day

Interested In How Outbound Excellence Can Help Your Organization Develop and Implement A LinkedIn Social Media System That Will Establish Your Organization As A Thought Leader & Generate New Sales Leads?

Outbound Excellence * David Kalstrom CEO * 602-770-0012 success@outboundexcellence.com * www.outboundexcellence.com

Outbound Excellence Inc. – 877-337-2674 / 602-770-0012 – success@outboundexcellence.com Dave Kalstrom CEO – P.O. Box 424 Maricopa, AZ. 85234